It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
Continue Reading Writing Effective Responsive Search Ads for Google Search→
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
Continue Reading How to Optimise Google Discovery Campaigns→
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
Continue Reading Performance Max Campaign Optimisation in Google Ads→
In a continuation of our series of articles about the migration of Google’s established Universal Analytics (UA) to the new Google Analytics 4 (GA4), we…
Continue Reading Collecting Universal Events in Google Analytics 4→
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
Continue Reading When to Use Dynamic Search Ads in Google Ads→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
There appears to be an increase in the volume of emails being received that are not what they seem, and these can contain a whole…
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
Continue Reading Controlling the Image Thumbnails in Google Search Results→
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
Continue Reading Calculating Conversion Values for Google Ads→
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
In a long awaited move, Google has started to roll out a migration tool for Universal Analytics properties (UA) to migrate existing goals into a…
Continue Reading Migrate Google Analytics Goals From UA to GA4→
Back in January we published an article about the principles of EAT used by Google when assessing the quality and relevancy of websites for search.…
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
Continue Reading Using Auto Applied Recommendations in Google Ads→
