Understanding EAT When Optimising For Google
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
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How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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Using Local Inventory Ads In Google Shopping Campaigns
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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Video: Trillions of Questions, No Easy Answers
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
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Refresher – Google Ads Smart Bidding & Automated Bid Strategies
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
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‘New Customer Acquisition’ Goal for Smart Shopping Campaigns
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
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Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google Ads Rolls Out Performance Max Campaigns
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google’s Important Update on Display Campaigns and Targeting Expansion
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
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How Helpful Are Google Ads Support Calls?
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
How to Avoid Link Schemes
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
Topic Clusters in SEO
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Changes to the Search Terms Report in Google Ads
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google’s Expanded Text Ads to be Phased Out in June 2022
Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
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Google Updates How it Generates Web Page Titles
A recent notable announcement from Google is that it has updated the method it uses to generate web page titles in the search results. This…
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