Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google Ads Rolls Out Performance Max Campaigns
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google’s Important Update on Display Campaigns and Targeting Expansion
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
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How Helpful Are Google Ads Support Calls?
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
How to Avoid Link Schemes
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
Topic Clusters in SEO
You may sometimes hear reference to ‘topic clusters’ as part of a search engine optimisation (SEO) strategy, but what are they and how different is…
Changes to the Search Terms Report in Google Ads
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google’s Expanded Text Ads to be Phased Out in June 2022
Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
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Google Updates How it Generates Web Page Titles
A recent notable announcement from Google is that it has updated the method it uses to generate web page titles in the search results. This…
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Controlling Ad Personalisation by Google and Other Networks
Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Google’s ‘About This Result’ Panel in Search
Google recently enhanced a useful tool on its Search Engine Results Page in the USA. The ‘About This Result’ panel now provides more details about…
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Using ‘Signals’ Data Collection in Google Analytics
Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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The Benefits of Attribution Model Reporting
Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
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Page Experience Report in Google Search Console
Google recently announced a new Page Experience report in Search Console which provides a summary of the user experience of visitors to your site. This…
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