Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
Continue Reading Bid Controls in Google’s Smart Shopping Campaigns→
As SEO has become more sophisticated, there are numerous tools that can be used to help develop well targeted content, optimised for Google and other…
In a follow up to our November 2021 blog, Google Ads Rolls Out Performance Max Campaigns, we now take a look at upgrading to Performance…
The addition of ad extensions for traditional Search Campaigns in Google Ads is common practice these days, as they can be added for no additional…
Continue Reading Ad Extensions in Google Shopping Campaigns→
The online world is full of acronyms and one acronym that you may sometimes hear is E-A-T. This is a key part of Google’s quality…
Continue Reading Understanding EAT When Optimising For Google→
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
Continue Reading How To Improve Quality Score in Google Ads→
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
Continue Reading Using Local Inventory Ads In Google Shopping Campaigns→
Back in October 2020, Google added a new video on YouTube called “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search…
Continue Reading Video: Trillions of Questions, No Easy Answers→
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
Continue Reading Refresher – Google Ads Smart Bidding & Automated Bid Strategies→
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
Continue Reading ‘New Customer Acquisition’ Goal for Smart Shopping Campaigns→
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
Continue Reading Developments With The New Google Analytics 4→
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
Continue Reading Google Ads Rolls Out Performance Max Campaigns→
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
Continue Reading Google’s Important Update on Display Campaigns and Targeting Expansion→
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Links between websites and pages are a key part of any SEO strategy, particularly on Google. However, links that are intended to manipulate Google’s PageRank…
