Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
Continue Reading Mobile App Performance in Google Display Ads→
If you attract website visits from Facebook, you can review the performance data for these users once they are on your website by using Google…
Continue Reading Tracking Facebook Activity in Google Analytics→
Google recently launched image extensions within Google Ads to all advertisers. It had previously been running these in a beta program since July 2020, which…
Continue Reading Image Extensions Introduced into Google Ads→
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…
From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
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In March 2021 Google introduced a significant change to the way in which it indexes websites by indexing only mobiles sites. Google has been using…
Continue Reading Google Implements Full Mobile Only Indexing→
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
Continue Reading Google Ads Bid Levels – Improvement Through Quality Scores and Rank→
Attaining positive reviews on a Google My Business listing is important because what other people have to say about a business carries more weight than…
Continue Reading Google Releases Tool to Manage Reviews in My Business→
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google recently announced that it’s charting a course towards a more privacy-first web, with the phasing out of third-party tracking cookies. What does this now…
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
Continue Reading Google Ads Makes Responsive Search Ads the Default→
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
Continue Reading Google Analytics 4 Reporting & Demo Account→
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
Continue Reading Google Ads Updates Phrase & Broad Match Modified Keywords→
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
