Using The Google Ads Performance Planner
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
Useful Reports for Google Shopping Campaigns
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
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Writing Effective Responsive Search Ads for Google Search
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
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How to Optimise Google Discovery Campaigns
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
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Performance Max Campaign Optimisation in Google Ads
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
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When to Use Dynamic Search Ads in Google Ads
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
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The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Calculating Conversion Values for Google Ads
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
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Using Experiments in Google Ads
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
Using Auto Applied Recommendations in Google Ads
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
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Bid Controls in Google’s Smart Shopping Campaigns
Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
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Upgrading to Performance Max Campaigns
In a follow up to our November 2021 blog, Google Ads Rolls Out Performance Max Campaigns, we now take a look at upgrading to Performance…
Ad Extensions in Google Shopping Campaigns
The addition of ad extensions for traditional Search Campaigns in Google Ads is common practice these days, as they can be added for no additional…
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How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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Using Local Inventory Ads In Google Shopping Campaigns
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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