In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
Continue Reading Performance Max Campaign Optimisation in Google Ads→
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
Continue Reading When to Use Dynamic Search Ads in Google Ads→
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
Continue Reading Calculating Conversion Values for Google Ads→
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
Continue Reading Using Auto Applied Recommendations in Google Ads→
Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
Continue Reading Bid Controls in Google’s Smart Shopping Campaigns→
In a follow up to our November 2021 blog, Google Ads Rolls Out Performance Max Campaigns, we now take a look at upgrading to Performance…
The addition of ad extensions for traditional Search Campaigns in Google Ads is common practice these days, as they can be added for no additional…
Continue Reading Ad Extensions in Google Shopping Campaigns→
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
Continue Reading How To Improve Quality Score in Google Ads→
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
Continue Reading Using Local Inventory Ads In Google Shopping Campaigns→
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
Continue Reading Refresher – Google Ads Smart Bidding & Automated Bid Strategies→
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
Continue Reading ‘New Customer Acquisition’ Goal for Smart Shopping Campaigns→
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
Continue Reading Google Ads Rolls Out Performance Max Campaigns→
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
Continue Reading Google’s Important Update on Display Campaigns and Targeting Expansion→
