Search trends data in Google Ads Insights
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…
Using Data-Driven Attribution For Better Results
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
Continue Reading Using Data-Driven Attribution For Better Results→
Google Ads Video Creation Tool and Asset Library
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
Continue Reading Google Ads Video Creation Tool and Asset Library→
Google Ads Makes Changes to Audience Targeting
In a significant change to Google Ads, from May 1, 2023 it will no longer generate similar audiences (also referred to as “similar segments”) for…
Continue Reading Google Ads Makes Changes to Audience Targeting→
Using The Google Ads Performance Planner
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
Useful Reports for Google Shopping Campaigns
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
Continue Reading Useful Reports for Google Shopping Campaigns→
Writing Effective Responsive Search Ads for Google Search
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
Continue Reading Writing Effective Responsive Search Ads for Google Search→
How to Optimise Google Discovery Campaigns
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
Continue Reading How to Optimise Google Discovery Campaigns→
Performance Max Campaign Optimisation in Google Ads
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
Continue Reading Performance Max Campaign Optimisation in Google Ads→
When to Use Dynamic Search Ads in Google Ads
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
Continue Reading When to Use Dynamic Search Ads in Google Ads→
The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Calculating Conversion Values for Google Ads
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
Continue Reading Calculating Conversion Values for Google Ads→
Using Experiments in Google Ads
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
Using Auto Applied Recommendations in Google Ads
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
Continue Reading Using Auto Applied Recommendations in Google Ads→
Bid Controls in Google’s Smart Shopping Campaigns
Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
Continue Reading Bid Controls in Google’s Smart Shopping Campaigns→