When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
Continue Reading Google Analytics 4 Retains Bounce Rate as a Metric→
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
Continue Reading Global Site Tag Becomes Simplified Google Tag→
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
Continue Reading Useful Reports for Google Shopping Campaigns→
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
Continue Reading Simpler Page Issues Report in Google Search Console→
Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
Continue Reading Comparisons, Segments and Audiences in Google Analytics 4→
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
Continue Reading Writing Effective Responsive Search Ads for Google Search→
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
Continue Reading How to Optimise Google Discovery Campaigns→
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
Continue Reading Performance Max Campaign Optimisation in Google Ads→
In a continuation of our series of articles about the migration of Google’s established Universal Analytics (UA) to the new Google Analytics 4 (GA4), we…
Continue Reading Collecting Universal Events in Google Analytics 4→
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
Continue Reading When to Use Dynamic Search Ads in Google Ads→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
There appears to be an increase in the volume of emails being received that are not what they seem, and these can contain a whole…
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
Continue Reading Controlling the Image Thumbnails in Google Search Results→
