Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
Continue Reading Google Updates its Worldwide Ads’ Trademarks Policy→
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, a new simplified version of Merchant Center called Merchant…
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, the main focus was on the promotion of their…
As the new Google Analytics 4 (GA4) tracking gets closer to becoming the only version of Analytics after 1 July this year, we now look…
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
In our continuing blog series on Google Analytics 4 (GA4) – which will become the only version of Analytics to collect data in 2 months…
Marketers who use Google Ads want to make their ads are targeted as possible, particularly through search and display options. However, from the consumer viewpoint,…
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
Continue Reading GA4 User Engagement Metrics Compared to Universal Analytics→
Google recently launched a new beta version of ‘Business Information’ that complements existing desktop and mobile text ads with business assets, like business name and…
Continue Reading Business Information in Google Ads & the Visual Elements Gallery→
If you’re advertising online with Google Ads there is a menu option for Insights, which includes a Search Trends report. This can help you to…
Microsoft recently announced the launch of its new AI-powered Bing search engine and Edge browser, which is designed to to deliver better search, more complete…
Continue Reading Microsoft Releases a new AI-powered Bing Search→
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
Continue Reading Behavioural Modelling in Google Analytics 4→
