Google Analytics 4 Transition Reminder
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
Using Data-Driven Attribution For Better Results
In our continuing series of articles on Conversion Attribution in Google Ads – and in a supplementary post to our one on The Benefits of…
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Filtering Internal Traffic from Google Analytics 4
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
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Google Ads Video Creation Tool and Asset Library
The use of video advertising has become a bigger part of Google Ads over recent years, but a barrier for many companies is the production…
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Understanding the Performance Report in Google Search Console
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
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New Form Interactions Event in Google Analytics 4
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
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Google Ads Makes Changes to Audience Targeting
In a significant change to Google Ads, from May 1, 2023 it will no longer generate similar audiences (also referred to as “similar segments”) for…
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Google Analytics 4 Retains Bounce Rate as a Metric
When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
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Global Site Tag Becomes Simplified Google Tag
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
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Using The Google Ads Performance Planner
Performance Planner is a Google Ads tool that enables the creation of plans for advertising spend and to determine how changes to campaigns might affect…
Useful Reports for Google Shopping Campaigns
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
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Managing The New .au Direct Domain Names
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Simpler Page Issues Report in Google Search Console
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
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Comparisons, Segments and Audiences in Google Analytics 4
Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
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Writing Effective Responsive Search Ads for Google Search
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
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