Useful Reports for Google Shopping Campaigns
In a continuation of our blog articles on Google Ads we now take a look at aspects of the reporting in Google Merchant Center which…
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Managing The New .au Direct Domain Names
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Simpler Page Issues Report in Google Search Console
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
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Comparisons, Segments and Audiences in Google Analytics 4
Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
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Writing Effective Responsive Search Ads for Google Search
It’s important that Google Ads marketers deliver the right messaging to searchers, at the right moment and create the best messages to improve ad relevance…
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How to Optimise Google Discovery Campaigns
Google Discovery ads are a relatively new option in Google Ads, and provide engaging, personalised ads that appear in Google’s feeds on the YouTube app,…
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Performance Max Campaign Optimisation in Google Ads
In a continuation of our blog series about Google Ads rolling out Performance Max Campaigns (Nov 2021) and upgrading to Performance Max Campaigns (Feb 2022),…
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Collecting Universal Events in Google Analytics 4
In a continuation of our series of articles about the migration of Google’s established Universal Analytics (UA) to the new Google Analytics 4 (GA4), we…
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When to Use Dynamic Search Ads in Google Ads
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
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Google’s “People also ask” Feature
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
8 Tips to Avoid Phishing Emails
There appears to be an increase in the volume of emails being received that are not what they seem, and these can contain a whole…
Controlling the Image Thumbnails in Google Search Results
The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of the recent additions is Google showing images…
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The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Filtering Out Spam in Search
Google recently posted an article about their success in filtering out spam and other malicious content from their search results. As we have written before,…
Calculating Conversion Values for Google Ads
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
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