The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Google Smart Shopping Campaigns – Pros & Cons
The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
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Bid Adjustments vs. Auto Bidding in Google Ads
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
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Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
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Lead Form Extensions in Google Ads
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
New Explanations Showing in Google Ads
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
Automated Ads Bidding – Best Practice and Strategy
In a follow-up to our previous blog post in April 2018 – How Good Is AdWords Automated Bidding? – we now take a look at automated…
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Google Introduces New Slider Setting to Target Similar Audiences
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
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Google Faces Antitrust Investigation by 50 US States and Territories
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
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Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Google Introduces New Automated Bidding Controls for Ads
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
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Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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