Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
In a follow-up to our previous blog post in April 2018 – How Good Is AdWords Automated Bidding? – we now take a look at automated…
Continue Reading Automated Ads Bidding – Best Practice and Strategy→
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
Continue Reading Google Introduces New Slider Setting to Target Similar Audiences→
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
Continue Reading Google Faces Antitrust Investigation by 50 US States and Territories→
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
Continue Reading Over 50% of Google Searches End Without a Click→
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
Continue Reading Google Introduces New Automated Bidding Controls for Ads→
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
Continue Reading Cross Device Activity Added to Attribution Reports in Google Ads→
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
Continue Reading Average Position Metric to Disappear from Google Ads→
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
Continue Reading Mobile Speed Scores for Landing Pages in Google Ads→
