Lead Form Extensions in Google Ads
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
New Explanations Showing in Google Ads
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
Automated Ads Bidding – Best Practice and Strategy
In a follow-up to our previous blog post in April 2018 – How Good Is AdWords Automated Bidding? – we now take a look at automated…
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Google Introduces New Slider Setting to Target Similar Audiences
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
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Google Faces Antitrust Investigation by 50 US States and Territories
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
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Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Google Introduces New Automated Bidding Controls for Ads
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
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Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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Average Position Metric to Disappear from Google Ads
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
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Mobile Speed Scores for Landing Pages in Google Ads
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
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Click Share Data Coming to Google Ads
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
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